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Andreas Birnik

TEDx Talk
Gamification for Social Impact

Gamification is the application of game design thinking to address business and social impact challenges. As indicated by a number of articles in Forbes, TIME and in scholarly journals, gamification is rapidly becoming a mainstream phenomenon. In addition, a recent gamification course on Coursera has attracted over 70,000 students from more than 150 countries indicating strong interest around the world.

In this TEDxKRP talk, Andreas Birnik discusses the phenomenon of gamification and illustrates how CarbonStory is applying different gamification and storytelling concepts in order to engage users and encourage them to sponsor projects that mitigate climate change.

Watch this talk at http://www.youtube.com/watch?v=urcCNGwrcVc&list=PLsRNoUx8w3rOZLZy098Pk8K...

Personal Information
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Andreas is a co-founder of CarbonStory, a social enterprise that enables people to contribute towards reversing the effect of climate change by supporting projects that offset their personal or household carbon footprints. Andreas is also an adjunct faculty member at NUS Business School where he teaches sustainability, strategy and Asia Pacific Business on MBA and executive education programs.

Originally from Sweden, Andreas lived in 11 countries prior to arriving in Singapore in early 2006. Before CarbonStory, Andreas held the position of Director of Smart City Solutions at Ericsson and prior to that he worked as an advisor to telecoms operators, private equity investors and start-up technology companies. Earlier in his career, Andreas held a variety of management positions in strategy, marketing and finance in telecoms and technology companies in Europe and the Middle East.

Andreas holds a Master’s degree in sustainability from Harvard University, a Master’s degree in Economics and Business from Stockholm School of Economics and a PhD in Strategic Management from Cranfield University.

Geolocation is 1.2923903, 103.7759877

Organization

CarbonStory is a social enterprise that enables people to contribute towards reversing the effect of climate change by supporting projects that offset their personal or household carbon footprints. With CarbonStory, users quantify their climate impact, build a portfolio of offset projects around the world, publish their profile on the web and post their actions on Facebook; users can also challenge their Facebook friends to join and achieve climate neutrality. Through an approach that is uniquely social, action-oriented and fun, CarbonStory empowers people to become part of the solution to climate change. Sign-up at www.carbonstory.org.

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